Dune: Imperium Minimum Advertised Price Policy

Effective November 1, 2020, the below Minimum Advertised Price (MAP) policy will be in effect for Dune: Imperium. and Dune: Imperium – Rise of Ix.

We greatly appreciate the role of brick-and-mortar game stores in building community and sustaining gaming as a hobby for players around the world. This policy is intended to help Friendly Local Game Stores continue to provide high-quality Dire Wolf games to their customers with confidence.

  • Vendors may not advertise or otherwise promote Dune: Imperium for online sale at a price below MSRP.
  • Vendors may not advertise or otherwise promote Dune: Imperium game products at a price below 20% off of MSRP at any time while they are actively available from distributors.

Exceptions to this policy may only be granted by written communication with Dire Wolf.

Distributors are required to make this policy known to retailers, and to discontinue sales to retailers who violate this policy.